About
Following an over 25-year career in the lighting and electrical products industry, Susan is Principal of Susan Bloom Consulting, where she provides a broad range of targeted communications for the consumer and corporate/business sectors alike:
Consumer Media Experience
- Winner of multiple New Jersey Press Association and JSPRAA (Jersey Shore Public Relations and Advertising Association) Awards for excellence in writing, Susan is a broad-based freelancer who regularly covers health, food, human interest, business, and technical topics for such well-known publications as The Star-Ledger/NJ Advance Media, The Asbury Park Press and other Gannett affiliates, Jersey’s Best Magazine, New Jersey Monthly Magazine, and Natural Awakenings Magazine and has also been published in USA Today as well as the New York Daily News. Susan has interviewed everyone from doctors and dignitaries to chefs and celebrities, including Martha Stewart, wellness guru Deepak Chopra, media mogul Arianna Huffington, New Jersey Senator and 2020 presidential candidate Cory Booker, New York Times bestselling author Elizabeth Gilbert (“Eat Pray Love”), celebrity chef Rocco DiSpirito, NBA Hall of Famer Bill Walton, Dancing With the Stars’ Cheryl Burke, and many more.
Trade Media Experience
- Winner of numerous ASBPE (American Society of Business Publication Editors) Awards for excellence in writing within the B2B arena, Susan is a regular contributor to such trade publications as The Electrical Distributor (TED), Electrical Contractor, IMARK Now, and AD Today and provides communications support to such trade/technical associations as the National Association of Electrical Distributors (NAED), the National Electrical Contractors Association, and The Institute of Electrical and Electronics Engineers (IEEE). She’s also been published in such other industry periodicals as Building Operating Management, Residential Lighting, Lighting Design & Application, the Journal of Property Management, Electrical Wholesaling, and the Journal of Nursing Administration.
Corporate Experience
- Prior to launching Susan Bloom Consulting in 2010, Susan was Director of Corporate Communications & PR for Philips Lighting North America, where she managed the division’s daily communications needs and media relations activities as well as high-profile projects including Philips’ sponsorship of the world-famous Times Square New Year’s Eve Ball. Susan has been published and/or quoted in a variety of publications, including The New York Times, The Wall Street Journal, and a broad range of trade magazines and has appeared on such broadcast outlets as CNN Headline News, Fox News, Today in New York (NBC), NY1, News 12 New Jersey, CBS Radio, and more.
Education
- Susan is a graduate of Cornell University with a BS in Business Management and Communications and also holds a Masters of Business Administration (MBA) in the Marketing concentration from the State University of New York at Albany.
